×
90-day SEO & GEO plan
Baseline 21 Sep 2026
Baseline 21 Sep 2026
×
Popwhite was the first purple whitening brand in the US. Today most of its search traffic is gone. This plan brings it back on Google and gets Popwhite named in ChatGPT, Gemini and Google's AI answers.
Where popwhitesmile.com stands today. We re-measure these same numbers at the end of month 1, 2 and 3.
Month 1 fixes the site. Month 2 builds the pages that win searches. Month 3 gets other websites and AI tools talking about Popwhite.
Make the site fast, clear and trustworthy.
Answer the questions buyers actually search.
Earn mentions that Google and AI tools trust.
Four groups of searches, each matched to a Popwhite product. We chose them for fit and how winnable they are, not just size.
| Keyword | Searches / mo | Popwhite today | Page that targets it |
|---|---|---|---|
| Purple toothpaste | |||
| purple toothpaste | 12,100 | Not ranking | Purple toothpaste guide |
| purple whitening toothpaste | 5,400 | Not ranking | Toothpaste product page |
| does purple toothpaste work | 1,000 | Not ranking | New article |
| best purple toothpaste | 320 | Page 1–2 | Health.com awards page |
| Whitening mouthwash | |||
| whitening mouthwash | 5,400 | Not ranking | New mouthwash page |
| best whitening mouthwash | 3,600 | Not ranking | New article |
| purple mouthwash | 1,600 | #8 | Oral rinse product page |
| teeth whitening mouthwash | 1,600 | #23 | Oral rinse product page |
| alcohol free whitening mouthwash | 590 | Not ranking | Oral rinse product page |
| Sensitive & peroxide-free | |||
| whitening toothpaste sensitive teeth | 3,600 | Not ranking | Sensitive teeth page |
| best whitening toothpaste sensitive teeth | 1,600 | Not ranking | Sensitive teeth page |
| peroxide free teeth whitening | 1,000 | Not ranking | New article |
| whitening toothpaste for veneers | Low | Not ranking | New article · no one owns this yet |
| Dental offices | |||
| prophy paste | 1,600 | #29 | Prophy paste hub |
| dental prophy paste | 390 | Not ranking | Prophy paste hub |
| nupro prophy paste | 210 | Not ranking | Popwhite vs Nupro page |
| whitening prophy paste | 20 | #1 | Keep and protect |
Search volumes are Ubersuggest estimates for the US. We confirm them with Google Search Console in week 1.
Every page is reviewed by a dentist before it goes live.
| Week | Page | Main keyword | Type |
|---|---|---|---|
| 1 | Setup, tracking and baseline | – | Setup |
| 2 | Oral rinse page rewrite | purple mouthwash | Product |
| 2 | Clinical studies page | popwhite clinical study | Trust |
| 3 | Toothpaste page rewrite | purple whitening toothpaste | Product |
| 3 | Our story + founder page | popwhite | Trust |
| 4 | Does purple toothpaste work? An honest answer | does purple toothpaste work | Article |
| 4 | Prophy paste hub for dental offices | prophy paste | Pro |
| 5 | Purple toothpaste: the complete guide | purple toothpaste | Guide |
| 5 | Whitening mouthwash collection | whitening mouthwash | Product |
| 6 | Best whitening mouthwash: what actually works | best whitening mouthwash | Article |
| 6 | Popwhite vs Nupro: study results | nupro prophy paste | Pro |
| 7 | Whitening toothpaste for sensitive teeth | whitening toothpaste sensitive teeth | Guide |
| 7 | How to whiten teeth with veneers or crowns | whitening toothpaste for veneers | Article |
| 8 | Popwhite vs Hismile V34 | hismile purple toothpaste | Comparison |
| 8 | Is purple toothpaste safe? | is purple toothpaste safe | Article |
| 9 | Peroxide-free whitening: every option compared | peroxide free teeth whitening | Guide |
| 9 | Prophy paste grit guide: coarse, medium, fine | prophy paste grit | Pro |
| 10 | Popwhite vs Colgate and Crest purple | colgate purple toothpaste | Comparison |
| 10 | Real customer before-and-after gallery | purple toothpaste before and after | Trust |
| 11 | Does purple toothpaste stain your lips? | does purple toothpaste stain | Article |
| 11 | Alcohol-free whitening mouthwash | alcohol free whitening mouthwash | Article |
| 12 | Best purple toothpaste (awards page refresh) | best purple toothpaste | Comparison |
| 12 | Kids' prophy paste flavours | prophy paste flavors | Pro |
Popwhite started this category. Newer brands now get far more search traffic.
Colgate (2.1M) and Crest (342K) also sell purple toothpaste but are left off the chart for scale.
| Brand | What they sell | Why they win | Our opening |
|---|---|---|---|
| Hismile | V34 purple serum, $29 | Influencer buzz, big brand | Messy serum, 3.4★ on Amazon, regulators have ruled against its ads |
| LaserGlow | Purple toothpaste, $21 | Promotes a 2026 Health.com award; has comparison pages | Popwhite has the older, dentist-backed story |
| Moon | Purple toothpaste, $14.99 | #4 for "purple whitening toothpaste" | Thin website, 3.0★ at Ulta |
| Snow | Purple tablets, strips, serum | Large blog with purple guides | Admits results are temporary; no pro product |
| Lumineux | Peroxide-free strips + mouthwash | Owns "sensitive" and "peroxide-free" | Not purple; no product for dental offices |
| Colgate & Crest | Purple toothpaste, $3–9 | In every store | No peroxide-free purple mouthwash; no prophy paste |
More buyers now ask ChatGPT, Gemini and Google's AI answers before they shop. Today Popwhite rarely comes up.
Our estimate from the sources AI tools use. We measure the exact number in week 1.
| What buyers ask AI | Who gets named today | Popwhite | How we fix it |
|---|---|---|---|
| What's the best purple toothpaste? | Hismile, Colgate, Snow, Moon | Sometimes | Awards page + roundup mentions |
| Does purple toothpaste actually work? | Dentist blogs saying "it's temporary" | No | An honest explainer with study data |
| Best whitening toothpaste for sensitive teeth? | Sensodyne, Lumineux | No | Sensitive teeth page |
| Best whitening mouthwash without peroxide? | Lumineux, Crest | No | Mouthwash page + article |
| How can I whiten teeth with veneers? | Dentists saying "you can't" | No | Veneers article |
| Popwhite vs Hismile V34? | LaserGlow, review sites | No | Comparison page |
| Is Popwhite legit? | Old reviews only | Sometimes | Reviews, press page, founder story |
| Best whitening prophy paste? | Popwhite, Enamel Pro | Yes | Keep it: refresh the pro pages |
| Good alternatives to Nupro? | Supplier lists | No | Popwhite vs Nupro page |
| Peroxide-free whitening toothpaste under $25? | Amazon listings | No | Better product data for AI shopping |
Put a short, direct answer at the top of each page, followed by real numbers from the studies.
Explain what purple does and doesn't do. AI tools prefer balanced sources over sales copy.
AI trusts what other sites say. Roundups, reviews and dentist videos matter most.
A few things from the Popwhite team so we can move quickly.